The 7 Most Common Flaws Of Unsuccessful Salespeople
Every once in a while you meet a salesperson who lives for their profession, but that’s not always the case. Here are some of the most common weaknesses of salespeople.
1. Lack of enthusiasm
Few salespeople are truly passionate about their company or profession. They have a nine-to-five mentality and don’t live for what they do. It’s those who do that instantly stand out from their competitors.
2. Lack of listening
Salespeople don’t listen nearly enough or – even worse – not at all. Most of them just like to hear themselves speak and suffer from an overblown ego.
3. Lack of product knowledge
Of course every salesperson knows the basics, but do you also know which materials are used and what their pros and cons are? Who supplies the different components? What’s the philosophy behind the product’s design?
4. Lack of company knowledge
Most professional buyers attach great importance to information on your company. How many employees does the company have? What’s the yearly turnover? Where do you come from and where are you going in the next few years? This info helps them to assess your credibility.
5. Lack of preparation
Some salespeople don’t feel the need to prepare for a sales meeting. They think that the prospect will just throw all the info they need right at them. Well here is a wake-up call. Companies put a lot of time and effort into keeping their website up to date, so they expect you to take a good look at it. Also make sure you have a couple of solid questions at hand for when the going gets tough.
6. Lack of negotiation skills
Many salespeople walk in with a lot of preconceptions and fixed ideas inside their head. They know their exact price and conditions and are not willing to leave room for negotiation. When it’s time for the negotiation process to take off, not all salespeople can handle the level of professional communication. Negotiation and manipulation may sound similar, there is a profound difference between the both of them.
7. Lack of objectivity and professionalism
Personal traits and weaknesses often surface when salespeople are countered. They start taking things personally and lose sight of the goals and outcome.
Your Turn Now
What do you think are the most common flaws among salespeople?
Do you recognize any of these flaws in your own approach?
Can all of them be trained?